About

Jessi Pierce

Jessi has worked in sports media for more than a decade.

Growing up a very mediocre athlete in Mahtomedi, she always had a passion for competition and writing. When she learned she could turn that into a full-fledged career she jumped in with both feet.

Past stops include:
• Internships with the Iowa State Athletics Department, FSN and USA Hockey Magazine
• Bylines in the Brainerd Dispatch Syracuse.com and the Oneida Daily covering high school sports

Jessi currently works full-time as a marketing and communications manager at Touchpoint Media, assisting clients like USA Hockey, Minnesota Hockey and Massachusetts Hockey with content, in addition to being the associate editor of the quarterly hockey magazine, MHJ. She’s also the Minnesota correspondent for NHL.com and has been a contributing writer for The Athletic-Minnesota.

On the rare occasion she’s not doing something hockey-related, it’s cooking, hiking and chasing around her two boys.

Alexis Pearson

Alexis is just beginning her sports media career, but already has a pretty impressive resume to her name.

A lifelong sports fan from South St. Paul, Alexis quickly realized her passion for not just watching games, but calling them.

A recent 2019 grad from St. Cloud State University (go Huskies!), she spent much of her college days getting her broadcasting career off the ground with various sports talk shows and writing for the university newspaper.

Alexis is now full-steam ahead working as a color commentator for the NWHL’s Minnesota Whitecaps, as a production assistant with the Minnesota Wild Radio Network, and covering various high school sporting events, all while waitressing in between (#GetAlexisOutOfWaitressing).

Even with all of that, you can often find Alexis at brunch with the girls or watching a game with her dad, Jim, in between her 100 jobs.

Fred Veinfurt

The man behind the scenes, Fred has been involved in the video production world for 10+ years.

He began his venture in Iowa, covering every Gopher football fan’s most-hated team: the Iowa Hawkeyes, among a plethora of other sports and media events, including coverage of the 2008 Iowa floods, the 2009 Outback Bowl and 2010 Orange Bowl.

His work took him to Seattle for three years with KOMO-TV before he found a role with the Minnesota Wild as the team’s Videographer/Content Producer from two seasons.

That fateful role is what led him to meet Jessi, and eventually Alexis. The greatest day of his life *probably*.

Fred now works as the Senior Content Producer with UnitedHealth Group. When he’s not wrangling the Beauts, or his own two kids, he enjoys spending time with his wife, Kelly, and improving his freelance photography business.

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